BYD’s media strategy underpins global reputation and market position
A new report from media firm CARMA has outlined how BYD’s communications strategy has contributed to its evolving global reputation, with implications for stakeholders in the motor finance and fleet sectors.
The report, part of CARMA’s Driving Change series, reviewed over 6,500 articles across 500 outlets in 56 markets, alongside social media content from TikTok, Instagram, and YouTube.
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It found that BYD’s rise has been underpinned by “consistent storytelling” and a focus on innovation, particularly in markets such as China, Europe, and Latin America.
According to CARMA, 80% of corporate and financial coverage of BYD between January 2024 and August 2025 was positive. Analysts frequently cited the firm’s “strategic partnerships and innovation pipeline” as key strengths. Despite a decline in article volume in 2025, 65% of global media still positioned BYD as a market leader.
The report also noted that CEO Wang Chuanfu remains a central figure in BYD’s narrative. Coverage featuring Chuanfu was 89% positive, compared to 75% for the brand overall. His personal story, often framed as that of a self-made engineer, continues to resonate in international media.
Social media analysis revealed a targeted approach. Design and quality were the most frequently discussed themes, with design appearing “184% more often than autonomous driving.” On TikTok and Instagram, content leaned towards aspirational branding, while YouTube focused on performance and reliability. CARMA concluded that BYD’s messaging “reinforces innovation with conscience,” avoiding overreliance on emerging or contentious technologies.
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By GlobalDataThe report also highlighted a series of recent product and technology announcements, including a megawatt-level flash charging system, an AI model deployed across the automotive sector, and a vehicle-integrated drone system. These developments contributed to a media narrative that emphasised BYD’s role as a “substantive innovator.”
Jennifer Sanchis, Insights Consultant at CARMA, said that “success comes from making sure the world sees and understands” a company’s value proposition, adding that BYD’s case illustrates how media strategy can support international expansion and investor confidence.
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