Zakynthos has emerged as the most over-touristed destination in Europe, according
Zakynthos has emerged as the most over-touristed destination in Europe, according to a new analysis by UK consumer group Which?, using the most recent complete data from the European Commission.
The Greek island, with a population of just 40,000, recorded approximately six million overnight tourist stays in 2023—translating to an overwhelming 150 visitor stays per resident. By the European Commission’s definition of “tourism pressure” (tourist stays per resident), this places Zakynthos at the top of the continent’s overtourism list.
The Which? report comes as tensions rise across Europe over unchecked tourism. Locals in many hotspots have voiced frustration through protests and warnings of further mobilisations. The study used three key EC indicators to assess overtourism: the number of tourist stays per resident, total overnight stays, and overnight stays per square kilometre.
While Zakynthos leads in tourist pressure, Greece features prominently across the board. Four of the top ten most overcrowded destinations by this measure are Greek. Following Zakynthos, the Dodecanese Islands—including Kalymnos, Karpathos, Kasos, Kos, and Rhodes—rank second in Greece, with nearly 114,000 overnight stays per 1,000 residents. The Cyclades group—Andros, Thira, Kea, Milos, Mykonos, Naxos, Paros, Syros, and Tinos—recorded over 104,000 stays per 1,000 residents, while Corfu (Kerkyra) followed
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