As the sun-soaked Greek islands once again take center stage in
As the sun-soaked Greek islands once again take center stage in European summer getaways, new insights reveal how travelers are vacationing this year. According to data from Ferryscanner, a Greek ferry booking platform, summer 2025 is seeing a diverse wave of movement—each traveler group bringing its own rhythm, preferences, and priorities to the Aegean.
The platform has identified five distinct traveler profiles that are shaping the season, from solo adventurers to long-stay retirees. Despite their differences, they all share one common thread: a deep-seated love for Greece’s island escapes.
1. The Solo Traveler
Independence takes the lead in 2025. Solo travelers account for over a quarter of all ferry bookings (27.3%), with younger globetrotters (aged 18–30) making up a striking 45.5% of this group. These travelers are embracing spontaneity, short breaks, and affordability, averaging 3.5 days per trip. This is part of a growing global trend toward solo exploration and self-guided discovery.
2. The Family Vacationer
Family travelers, accounting for 11.7% of total bookings, prioritize well-planned, balanced holidays that blend relaxation with logistics. Dominated by Millennials (aged 31–45), this group shows thoughtful planning and a preference for destinations that offer comfort without compromising on kid-friendly options. The average family trip lasts just
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