Greece experienced modest inflation across supermarket chains in July 2025, according to the
Greece experienced modest inflation across supermarket chains in July 2025, according to the latest data from the Research Institute of Retail Consumer Goods (IELKA). Year-on-year inflation for the month reached 1.84%, compared to 1.78% in June. Month-to-month, however, there was a slight decrease of 0.24%.
For the rolling 12-month period from July 2024 to June 2025, price growth stood at just 0.56%, reflecting overall mild inflationary pressure in the retail food sector.
Key Factors Behind the Price Trends
IELKA attributes the soft inflationary environment in supermarkets primarily to international price increases for key raw materials such as cocoa, meat, and coffee. In the first seven months of 2025, overall inflation in supermarkets was recorded at 1.23%, indicating a relatively stable pricing landscape for consumers.
Several contributing factors are cited for this price stability:
- Decelerating Inflation: Supermarkets have benefited from large-scale operations, economies of scale, and the widespread availability of private-label products, helping them contain price increases.
- Government Regulation: Institutional interventions and a newly implemented code of conduct for promotional activities since March have also played a role in price management.
- Promotions and Discounts: Retailers have increased the number and depth of promotional offers, which continue to affect average consumer prices.
- High Inventory Turnover: Large stores with faster-moving
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