treet markets remain one of Greece’s most beloved traditions, with the
treet markets remain one of Greece’s most beloved traditions, with the vast majority of households continuing to rely on them for their weekly shopping. According to recent research, nearly 95% of Greek households purchase food or other goods from these markets at least once or twice a week.
Consumers cite several reasons for their preference: freshness, quality, variety and low prices. For many, the personal connection with vendors and farmers also sets the experience apart from supermarkets. More than eight in ten shoppers say that friendly service and direct relationships are key attractions.
On average, Greeks visit their local street market 4.4 times per month. Roughly half of all fruit and vegetables consumed in Greek households are purchased there. A large portion of Athens residents—around **two million people—shop mainly at the 271 markets spread across the city and suburbs.
The markets’ role in daily life is significant. Surveys show that nearly seven in ten consumers in Greece visit them regularly, with three out of four doing so weekly. Over 80% of visitors report high levels of satisfaction with the goods and services provided.
Spending is generally modest: almost half of shoppers spend between €20 and €40 per week, while
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