GenX in Greece (those born between 1965 and 1980) accounts for
GenX in Greece (those born between 1965 and 1980) accounts for about one quarter of consumer spending in the country, according to a new Nielsen NIQ report on generational consumer expenditures.
NielsenIQ (NIQ), in collaboration with the World Data Lab (WDL), recently published an in-depth report on consumer spending by generation, focusing on Generation X.
The report, titled “The X Factor: How Generation X Quietly Drives Trillions in Consumer Spending”, reveals that Greek Gen X consumers account for about 25% of total consumption in the country — a share slightly higher than the global average.
“Generation X in Greece plays a pivotal role in the consumer economy,” said Vaios Dimoragas, Managing Director of NIQ for Greece and Bulgaria. “Many are balancing the needs of their children and elderly parents, while continuing to spend on both essential and lifestyle products. Despite fluctuations in financial security, their spending power remains resilient, and their influence is growing.”
The research shows that most Greeks, including members of Generation X, are not particularly loyal to major brands. Only 30% say they prefer to buy well-known brands, while 40% purchase simply what they need without focusing on brand names. Another 17% make an effort to
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