Greek consumers are turning to their smartphones more than ever for
Greek consumers are turning to their smartphones more than ever for Black Friday deals, with mobile transactions hitting a new record in 2024 and expected to remain strong in 2025, according to sales data from Public, one of the country’s largest retail chains.
Eight out of ten online purchases were made through mobile devices, highlighting a major shift toward convenience-driven digital shopping. Top categories included smartphones, televisions, smart home devices, and gaming products, while installation services also saw a surge in demand — showing that shoppers now seek not only products but complete shopping experiences.
Who’s buying: A tech-savvy audience
Consumer demographics remained balanced between men and women nationwide. The 35–54 age group continued to lead overall spending, while younger, tech-oriented shoppers increasingly embraced mobile-first purchases.
In 2024, mobile shopping accounted for nearly 84% of all online transactions, setting a new record and reinforcing the ongoing decline in computer-based purchases observed since 2023.
Where it’s happening: Athens leads the trend
Unsurprisingly, Greece’s three largest cities — Athens, Thessaloniki, and Patras — topped the list of mobile shoppers, with the capital representing a striking 77% of total mobile sales. However, cities such as Heraklion, Larissa, Ioannina, and Volos also showed
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