Short-term rentals are expanding at an impressive pace across Greece, with
Short-term rentals are expanding at an impressive pace across Greece, with Northern regions leading the surge. Fresh data presented by STAMA Greece at the Philoxenia tourism expo in Thessaloniki confirms that Airbnb-style listings have grown sharply in nearly every destination.
Thasos: steady demand in a mature market
The island of Thasos shows consistent growth, with listings rising from 831 in 2023 to 876 in 2025. Its popularity remains strong, supported by a 67% average occupancy rate, stays of nearly a week, and daily prices averaging 120.62 euros.
Alexandroupoli: the standout performer
The most dramatic increase is recorded in Alexandroupoli, where listings have more than doubled in two years—from 294 in 2023 to 720 in 2025. The city’s appeal has been further boosted by a wave of Turkish visitors seeking affordable shopping and short city breaks. Average occupancy stands at 53%, with daily rates at 90.89 euros.
Kavala: after a rise, slight correction
Kavala saw strong growth through 2024 before easing slightly in 2025, reaching 609 listings. Occupancy remains stable at 55%, with an average stay of 4.4 days and typical rates of 90.58 euros.
Halkidiki: the heavyweight of Northern Greece
Kassandra maintains its position as one of the most
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