Direct online hotel bookings in Greece are soaring for 2026, according
Direct online hotel bookings in Greece are soaring for 2026, according to pre-booking data compiled by Nelios hotel digital marketing agency through Oct. The company reports a 33% jump in early reservations and a nearly 20% rise in revenue compared with the same point in the 2024 cycle, underscoring strong momentum from individual travelers.
Crete leads the island boom, posting a dramatic increase of 118% in bookings and 165% in revenue. The Ionian Islands follow with gains of 58% and 130% respectively. Kos records the most striking growth nationwide—up 170% in reservations—while Paros also posts triple-digit expansion. Corfu is off to a strong start too, with bookings up 69% and revenue more than doubling.
Cycladic performance is uneven: Paros stands out, but Mykonos and Santorini show declines in revenue, and Santorini also sees a slight drop in bookings. Zakynthos and Rhodes soften as well, a trend attributed partly to shorter booking windows in mature destinations.
Urban centers are also gaining ground. Thessaloniki posts a 68% rise in bookings and Athens follows with a 24% increase. On the mainland, Parga jumps nearly 84%, while the Peloponnese reports steady growth.
Holiday travel for winter 2025 is tracking higher as well, with
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