Greece’s Luxury Housing Market Enters a New League

Interest in Greek real estate is accelerating at a remarkable pace, with the country emerging as a serious contender in the Mediterranean’s high-end property arena. A new report by Greece Sotheby’s International Realty offers one of the most detailed snapshots to date of this expanding market, combining a survey of ultra-high-net-worth investors with verified transaction data totaling 550 million euros.

The annual volume of luxury property sales in Greece is now estimated at 1 billion euros underscoring the sector’s significant room for growth. Investor appetite is strong: 63% of respondents say they intend to buy in Greece, though many are also exploring Italy, France and Spain. Competition is fierce, and long-term value increasingly hinges on infrastructure, regulatory stability and environmental sustainability.

International buyers make up 67% of those surveyed, led by investors from the United States, the United Kingdom and France. Greek buyers account for the remaining 33%. According to Savvas Savvaidis, President and CEO of Greece Sotheby’s International Realty, Greece has now achieved price levels comparable to mature markets such as Mallorca and Ibiza, while still holding only a 2% share of the regional luxury market—an indicator of vast untapped potential.