The winter sales period for 2026 officially begins on Monday, January
The winter sales period for 2026 officially begins on Monday, January 12, and will last until Saturday, February 28, in line with current legislation. Through a circular, commercial bodies have informed retailers of the correct way to communicate discounts, stressing the need for transparency and proper consumer information.
Conditions and obligations for retailers
Participation in the winter sales remains optional, with no obligation for businesses to apply discounts. However, those retailers that choose to take part are subject to a strict regulatory framework designed to ensure market transparency and safeguard consumer rights.
Stores offering discounts must clearly display signage indicating that sales or promotions are underway. In addition, every discounted product must show two prices: the original price and the reduced price after the discount.
Guidance from the Consumers’ Workers’ Union
The Consumers’ Workers’ Union (EEKE) has issued a practical guide outlining what shoppers should look out for during the sales period, as well as their rights, in order to make safer and more informed purchasing decisions.
According to the union:
- During sales or promotions, the original price and the new reduced price must be clearly displayed at the point of sale for each product, along with
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