Greece’s winter sales period begins on Monday, Jan. 12, and will
Greece’s winter sales period begins on Monday, Jan. 12, and will run through Saturday, Feb. 28, with expectations of retail turnover exceeding 6 billion euros. Despite the financial strain on households following the holiday season, the retail sector is cautiously optimistic that this year’s sales will slightly outperform last year’s and help ease winter inflationary pressures.
According to estimates from the Piraeus Chamber of Commerce and Industry, annual retail sales appear to be stabilizing, with growth projected at around 5%. This positive momentum is expected to carry into the start of 2026, supported by the winter discount season.
Consumer purchasing patterns during this period remain largely predictable and focused on essential personal and family needs. Roughly six in ten consumers are expected to make purchases during the sales, with clothing and footwear accounting for the largest share, followed by technology products and household goods.
Persistent high prices continue to weigh heavily on demand, even as wages rise. Pricing remains influenced by production costs, imports—which cover about 80% of basic consumer goods—and broader pricing strategies across the market. Within this environment, deep discounts, often reaching up to 50%, are seen as crucial both for clearing inventories and
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