Uber Eats is preparing to enter the Greek delivery market in
Uber Eats is preparing to enter the Greek delivery market in 2026 and the Greece is watching with interest.
According to a senior executive of the American giant, Greece has been included in the expansion plan into seven new European markets, a development that has already sparked discussions, with some wondering how exactly the development plan will unfold.
This is because Greece is now a mature market, with players who have invested tens of millions of euros to expand their customer base.
The ready-to-eat food and coffee market through delivery is estimated to approach or exceed €1.5 billion annually.
Companies such as efood, Wolt and BOX have already built strong networks, have educated the consumer and—most importantly—have shaped a new consumption model.
Uber Eats and the delivery market
The first analysis is that the American company is not coming to create new demand, but to take share from the existing pie. Food delivery in Greece is no longer a supplementary activity for restaurants. It is an autonomous ecosystem, with tens of thousands of partner businesses and millions of orders per month.
Market players point out that every new entry creates pressure on
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