Anotable shift in how the Greek real estate market is perceived
Anotable shift in how the Greek real estate market is perceived emerged at this year’s MIPIM 2026 conference in Cannes, according to CCRE Group, which participated as both exhibitor and discussion coordinator at the Greek Pavilion of Enterprise Greece.
During a panel titled “Greece: Rare Earth Returns”, the discussion highlighted a new perspective: Greece is no longer seen primarily as a recovery market, but as an asset with scarcity and strategic value. COO of CCRE Group and panel moderator, reportedly noted that assets are deemed “rare” not because of their size, but because they are difficult to replace.
The discussion brought together representatives from investment, hospitality, and real estate development sectors. It became clear that the Greek market is transitioning from opportunistic investments toward more institutional, long-term capital.
Upgrades in the country’s investment rating, reduced borrowing costs, and improved macroeconomic indicators have significantly lowered the country risk premium, boosting investor confidence. Panelists suggested that the focus is shifting from “why invest in Greece” to “how and where to invest.”
International investors reportedly concentrate on three main criteria: institutional reliability and stability, the ability to execute projects without ambiguity, and the availability of sufficiently large and liquid
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