In a move with a distinct strategic impact on the future
In a move with a distinct strategic impact on the future of pay television in Greece, the Alter Ego Media, Antenna (ANT1) Greece and Motor Oil groups will proceed with the creation of a joint streaming platform through the transformation of the existing ANT1+ platform, which will operate under a new corporate identity.
As per the agreement, Motor Oil Hellas and Alter Ego Media will acquire stakes in the company managing the ANT1+ platform. The transaction, which is subject to approval by relevant regulatory authorities, foresees equal participation of the three parties and the transformation of the existing platform into a new digital destination for audiovisual content.
The goal of the new platform is to offer audiences a comprehensive viewing experience, with enhanced access to a great amount of content, ease of use, advanced technological features and personalized recommendations.
The new platform
The new platform will provide access to existing exclusive content—such as the Formula 1, F2 and F3 motor competitions —as well as additional content, in line with the business plan, which also includes the development of original productions. The aim is to deliver a comprehensive viewing experience, with upgraded access to a wide range
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