Coinbase and Citi Team Up To Fix Crypto's Biggest Roadblock For Institutional Money—Here's Why That Matters
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The gap between traditional finance and digital assets just got narrower. Coinbase Global Inc. (NASDAQ:COIN) and Citigroup Inc. (NYSE:C) announced a collaboration last week aimed at making it easier for large institutions to move money using stablecoins and other digital assets—a development that could accelerate crypto’s integration into mainstream finance.
For years, institutional investors have faced a critical bottleneck: the difficulty of smoothly converting between traditional currencies and digital assets at scale. This partnership targets that exact friction point, combining Coinbase’s infrastructure expertise with Citi’s massive global payments network spanning 94 markets and over 300 payment clearing systems.
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The Problem They’re Solving
The partnership is focused on solving the key challenge of making it easier for Citi’s clients to leverage digital assets and stablecoins to facilitate the transmission of value, according to Coinbase. The solutions being developed are specifically designed for institutional clients operating at scale, with use cases including settling payments, managing treasury operations, and driving efficiencies across financial infrastructure.
Why This Collaboration Matters Now
Institutional adoption of digital assets has been accelerating, but infrastructure gaps have held back broader implementation. The collaboration combines Coinbase’s years of experience building secure, streamlined, and scalable infrastructure for digital assets with Citi’s extensive global payments network, according to the announcement.
The goal is ambitious: create payment solutions that are faster, more reliable, and available around the clock. For institutions managing billions in daily transactions, these improvements aren’t just convenient—they’re essential for integrating digital assets into core financial operations.
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Building the Foundation for Mainstream Adoption
What makes this partnership particularly significant is its focus on foundational infrastructure rather than experimental applications. This work is part of Coinbase’s broader mission to make digital assets a trusted and integral part of the global economy, the company said.
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