Mark Cuban Backs This Surprising Investment Amid High Inflation
With high inflation and economic uncertainty all around, you may be wondering where to invest your money. The annual inflation rate for the 12 months ending in August 2025 was 2.9%, as per the U.S. Inflation Calculator. But the dollar’s purchasing power has fallen significantly over time. From 2020 to 2025 alone, the cumulative inflation rate was 25.2%. That means something that cost $100 five years ago would now cost $125.20.
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For billionaire Mark Cuban, one such hedge against rising prices is crypto treasuries. Here’s why, and whether you might want to consider buying into crypto yourself.
Mark Cuban’s Stance on Crypto Treasuries
In an interview with TheStreet Roundtable, Cuban shared his views on crypto treasuries like Ethereum, Solana and Bitcoin. To note, he said he was “fine with it” as “alternative assets that can be a hedge” against inflation.
Cuban himself owns Bitcoin. He has also invested in nearly two dozen blockchain companies, under the Mark Cuban Companies umbrella. His stance on Decentralized Finance (DeFi) is that it offers a way for individual consumers to manage their finances independently of financial institutions: namely, banks.
As for why he views crypto treasuries as a hedge against inflation, the reason is simple. Options like Bitcoin can protect one’s purchasing power against erosion caused by inflation. As a newer, alternative investment, crypto may be more volatile than gold. But it’s got long-term potential as a way to help balance investors’ portfolios and mitigate risk.
To illustrate this further, Bitcoin was up 1,041.17% on Oct. 1, 2025. In comparison, gold was up 170.73%, while the S&P 500 was up 125.60%. Updated data is available on Bitcoin Counter Flow.
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Should Everyday Americans Invest as Well?
The answer to this isn’t quite as straightforward as you might hope.
“There is merit in using Bitcoin treasuries as a hedge against inflation. With its fixed supply and growing institutional adoption, Bitcoin increasingly carries ‘digital gold’ characteristics,” said Charley Brady, vice president of investor relations at BitFuFu.
Brady went on to say that a rising number of companies have “adopted treasury strategies that include holding Bitcoin, underscoring its role as a scarce digital asset with long-term store-of-value potential. That said, companies and individuals must recognize the risks as Bitcoin remains volatile.”
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