AI advisory firm Zocks lands $45m Series B investment
Zocks, a provider of AI tools for financial advisors, has secured $45m in its Series B funding round.
The fundraise was jointly led by Lightspeed Venture Partners and QED Investors.
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Other participants included Illuminate Financial and previous backers such as Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital.
With this new funding, the company’s total raised capital now stands at $65m.
Zocks previously secured $13.8m in Series A funding in March 2025.
The fresh capital will be allocated towards broadening the company’s agentic AI features, moving beyond routine administrative support to assist advisors in identifying financial planning opportunities across their client base.
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By GlobalDataThe platform is designed to recommend next steps to advisors based on contextual information gathered from multiple sources.
Further investment will also be directed at enhancing integration with other enterprise systems, as well as strengthening security and compliance measures.
At present, Zocks’ software is used to reduce the time advisors spend on administrative processes by converting discussions with clients into structured data.
The platform links with customer relationship management systems, financial planning software, tax tools, and portfolio management platforms to automate tasks including onboarding, account setup, meeting preparation and follow-ups, and document handling.
Functions include the ability for advisors to search for clients who may not have certain financial plans or who are nearing important milestones.
The system can suggest possible actions based on past exchanges and available data.
The platform is currently deployed by more than 5,000 financial advisory firms, with Ameritas, Carson Group, Kestra Financial, and Osaic among the users.
Zocks co-founder and CEO Mark Gilbert said: “This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing. Clients want highly personalised service where advisors are anticipating their needs.
“Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalised and proactive across their entire book.”
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