Providing meaningful recommendations to navigate volatile markets

Speed, precision, and clarity are needed to successfully navigate today’s highly volatile air cargo market: three factors that form the basis of CargoTech’s growing portfolio of digital solutions designed to steer the industry through changing and challenging conditions.

“The air cargo market has always faced volatility. Inflation, regulations, interest rates, consumer demand and trends all affect the flow of goods. Where human experience and intuition were once drawn upon to cope with change, now growing data histories and technological developments enable fast, effective digital solutions that support businesses in quickly predicting and reacting to shifting variables.” says Michael Teoh, Head of Strategy at CargoTech

Volatility is picking up pace – so is better decision making through greater clarity

Volatility is not a new phenomenon in the air cargo industry, but increasing globalization means it now faces even more influencing factors. Capacity constraints, changing regulations, fast-growing cross-border e-commerce, geopolitical uncertainties, pending trade tariffs and shifting regulations – these variables all impact supply chains and, since 2022 – mid-pandemic, CargoTech’s mission is to harness their predictability as best possible.

“CargoTech set out as a one-stop-tech-shop to unite and digitally fortify the air cargo industry at a time of global upheaval.” says Cédric Millet, President of CargoTech. It invests heavily in technology providers specializing in different areas along the air cargo supply chain, and has firmly established itself amongst key air cargo stakeholders willing to transform and provide their organizations with the tools to maneuver and make better decisions.

The value of data and decision support solutions in volatile situations

Rotate’s strengths illustrate the enormous commercial steering potential that data offers the air cargo industry. Rotate provides data, consulting and software – all highly beneficial services when looking to navigate today’s air cargo market.

Rotate’s fleet, network and sales steering software help airlines adjust