Innovative Framework for Next-Gen Air Cargo Solutions

According to a recent publication by HAE Group, navigating the complex air cargo sector requires a balance between growth and maintaining high service standards.

“We recognized early on that agility and efficiency were essential for our competitiveness,” shared Neville Karai,CEO of HAE Group. “We designed a workflow tailored to local conditions for our GSSA sales.By selling within the country and digitizing both booking and operations, we can handle any necessary manual tasks offshore with our versatile customer service team.”

This unique combination of centralized efficiency paired with localized insights is vital for their ongoing success.

“After customizing GSSA processes to align with airline needs and customer expectations, we ensure that every carrier adheres to standardized operating procedures (SOPs) while meeting performance metrics,” Karai added. “Regulatory compliance—covering everything from dangerous goods regulations to global standards—is seamlessly integrated into our operations.”

Main Strength

The GSSA market is becoming increasingly competitive, yet HAE Group has carved out its niche through an innovative approach. It’s no longer solely about selling capacity.

This flexible strategy also applies to how they form partnerships: “We don’t dictate who chooses us; rather, it’s essential to be listed on various airline procurement platforms so they know what we bring to the table,” he explained. “Our distinctiveness lies in addressing challenges that many face, which fosters long-lasting partnerships beyond initial agreements.”

A focus on customer responsiveness drives this broader offering: “Our sales team provides invaluable local insights into client needs. our country managers constantly inquire about potential enhancements or value additions locally—it’s very much field-driven rather than top-down,” he emphasized.“the central team’s role is then about understanding these opportunities and investing accordingly.”