The short-term rental market in Greece, including platforms like Airbnb, experienced
The short-term rental market in Greece, including platforms like Airbnb, experienced a dip in March, driven primarily by seasonal factors rather than a fundamental drop in demand.
According to analysts, the rare convergence of Orthodox and Catholic Easter celebrations this year significantly influenced travel behavior, shifting activity between March and April.
Occupancy Trends and Airbnb Dynamics
Data from analytics firm AirDNA shows that average occupancy for short-term rentals dropped to 45% in March, down from 49% the same month last year—a decrease of four percentage points. In parallel, total stays declined by 8% year-on-year, a trend directly linked to a 20% increase in available nights.
The number of available overnight stays climbed to 1.156 million this March, up from 964,000 in March 2024. While demand rose by 10%—with 522,000 nights booked compared to 474,000 a year earlier—it wasn’t enough to maintain occupancy levels, which softened under the weight of increased supply.
The total number of active listings saw only modest growth, increasing by 5%. Available listings reached 3.3 million, marking a 4.6% year-on-year rise. Meanwhile, total booked nights across the platform edged up by just 1.8% to 26.6 million.
Price Sensitivity Shapes Performance
Occupancy levels varied
Content Original Link:
Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
" target="_blank">Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
