Athens Emerges as a Leading European City Break Destination

Attica is rapidly emerging as a strong brand name among European destinations, marking notable improvements in its tourism performance. A key driver of this upward trend is the growing popularity of city break escapes, which have significantly boosted hotel occupancy rates in the first four months of 2025.

Hotel Performance in Athens

According to data released by the Athens-Attica and Argosaronic Hotel Association, the average hotel occupancy rate in Athens from January to April 2025 reached 67.3%, showing a modest year-on-year increase of 1.6%. This slight but steady growth signals a stabilizing tourism market for the Greek capital.

April 2025 was the best-performing month of the quarter, but it lagged behind April 2024 in occupancy and RevPAR. Occupancy fell to 78.4% from 83.1%, and RevPAR dipped to 128.33 from 130.01 euros. However, ADR rose by 4.6%, reaching 163.68 euros.