This annual period is considered one of the most advantageous times
This annual period is considered one of the most advantageous times for shoppers to find deals, and the Hellenic Consumers’ Workers Union has issued a comprehensive guide to help consumers navigate the summer discounts responsibly and within legal safeguards.
Price Reductions: What the Law Requires
According to Greek legislation (Law 5111/2024), any announcement of a price reduction must clearly indicate the previous price applied by the retailer for a specified period before the new, discounted price takes effect. Specifically:
- The previous price is defined as the lowest price applied during the 30 days prior to the start of the discount.
- If the product has been on the market for less than 30 days, the previous price refers to the lowest price since it became available.
- If a product’s price has been gradually reduced within a 60-day window, the previous price is the one before the first discount.
For example, if the
Content Original Link:
Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
" target="_blank">Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
