Taco Bell has officially entered the Greek market with the opening
Taco Bell has officially entered the Greek market with the opening of its first restaurant in Athens on September 2. The launch marks a key step in the brand’s European expansion strategy, with two additional locations already in the pipeline.
The first outlet opened in the northern suburb of Chalandri, a neighborhood popular with young people. According to Maki Ovadias, General Manager of Food Plus—the company operating Taco Bell in Greece alongside KFC—the choice of location was no coincidence.
“We found a very good store in a prime location. Location is everything,” he said, adding that the investment amounted to €700,000–800,000. “But Chalandri was also chosen for another reason: Gen Z, who often visit its bars and restaurants. This is a generation open to new flavors.”
Expansion plans
The second Taco Bell in Athens will open soon inside The Mall, while a third is scheduled by the end of the year in the Panormou district.
Ian Cranna, General Manager of Taco Bell Europe, emphasized the importance of the Greek market: “The entry of Taco Bell in Athens is a decisive step in our European growth strategy. Greece is a dynamic market that offers a unique opportunity to bring our
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