In a move that was expected, the European Commission announced on
In a move that was expected, the European Commission announced on Friday that it had fined Google €2.95 billion, ignoring U.S. President Donald Trump’s threats.
Brussels accused the American tech giant of abusing its dominant market position by self-preferencing its ad exchange tool “AdX.” In 2023, the executive branch of the European Union (EU) had threatened to demand that the company break up some of its ad activities.
In August, Donald Trump warned that countries or organizations seeking to impose regulations on U.S. technology companies would face tariffs or export restrictions. While he did not explicitly mention the European Union, Brussels has the most comprehensive legislative framework for digital regulation. EU officials responded that they have the “sovereign right” to regulate the sector.
Google was quick to react, calling the European Commission’s latest decision on its AdTech services “wrong” and announcing plans to appeal. “The European Commission’s decision on Adtech services is wrong, and we will appeal. It imposes an unjustified fine and changes that will hurt thousands of European businesses, making it harder for them to earn revenue,” said Lee-Ann Mulholland, the company’s vice president for regulatory affairs.
The ruling marks the third fine imposed on Google, a
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