Greeks are increasingly turning to sustainable and circular fashion, as purchases of
Greeks are increasingly turning to sustainable and circular fashion, as purchases of secondhand clothing surge across all generations. According to an analysis by Revolut on spending through resale platforms such as Vinted, eBay, and Vendora, while younger consumers still lead the movement, older generations are joining in with remarkable enthusiasm.
Gen Z sets the pace—but others are catching up
Among Gen Z (ages 18–24), transactions on resale platforms jumped by more than 372% compared to last year, continuing a rapid growth trend that has seen figures double annually since 2021.
But it’s not only the youth driving change. Consumers aged 35–64 have tripled their secondhand purchases since 2024, showing a clear shift toward more sustainable shopping habits. The most dramatic growth came from the 55–64 age group, where secondhand transactions rose by 132% in a single year.
In contrast, spending on traditional fashion among older age groups has largely stabilized, growing only 18% in 2024. For consumers aged 65–74, conventional fashion spending rose just 5%, while secondhand purchases climbed 69%, marking a significant behavioral shift among baby boomers.
Vinted leads Greece’s “resale revolution”
Vinted has emerged as the undisputed leader in Greece’s resale market, with transactions and spending soaring
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