Greece continues to hold a powerful position in the global olive oil
Greece continues to hold a powerful position in the global olive oil market, yet still falls short of capitalizing on its full potential, according to a new study released by the Office of Economic and Commercial Affairs of the Greek Embassy in Rome.
The report notes that Greece, renowned for its exceptionally high-quality extra virgin olive oil, produced roughly 250,000 tons in the 2024–2025 season, a solid increase from the previous year.
With Italian demand rising, the study identifies major new opportunities for Greek producers and exporters, especially as Italy remains Greece’s top buyer. In 2024, Italian imports of Greek olive oil reached 497.8 million euros for category 1509 oils and 37.4 million euros for category 1510. Despite a drop from 2023 attributed to lower global prices and shifting Italian purchasing strategies, the trade balance overwhelmingly favors Greece: exports to Italy are 50 times greater in both volume and value than imports flowing the other way.
The report highlights Italy’s pivotal role in absorbing the lion’s share of Greek olive oil exports as well as Greece’s potential to build greater value through branded, standardized products, especially those linked to the country’s powerful tourism brand.
However, analysts point to a persistent challenge: the
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