From Crisis to Clicks: How Greek Banks Went Fully Digital

The pandemic that erupted around six years ago became a turning point for the digital transformation of Greek banks. During the early stages of the crisis, bank management accelerated the shift to cashless transactions and pushed large numbers of customers—many with no prior digital experience—to adopt online banking services.

The results were striking. Within three years, e-banking registrations rose by 2 million, while more than 95% of transactions moved to electronic channels. Building on this momentum, banks then turned to a new challenge: using e-banking and mobile banking not just for transactions, but as key tools to drive product sales.

Online solutions
Against this backdrop, banks rolled out online products across nearly all categories. They began with simpler, standardized offerings—such as time deposits, credit cards, insurance products and consumer loans—before moving on to more complex solutions, including mortgages and investment products.
At the same time, video consultations with advisors and digital signatures became widely available.