US private-label coffee maker FreshBrew buys branded assets from White Coffee

FreshBrew said the transaction transfers “multiple licences” to the group, allowing the company to develop, produce and market coffee for major consumer names.

According to its website, White Coffee develops flavours, packaging, and uses its sales and distribution network to get products placed, offering a turnkey path for licensed or private-label lines.  

Following the deal, FreshBrew expects to scale production to about 150,000 pounds of coffee per day.

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CEO Al Ansari said: “FreshBrew is expanding its capabilities and growing the business. Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry. This move expands our offerings and diversifies our customer and consumer base.” 

FreshBrew describes itself as “one of the largest private-label coffee and tea roasters” in the US. The company supplies customers in the retail and foodservice sectors.

Just Drinks has asked FreshBrew for further comment.

Founded in 1939, White Coffee is based in Long Island City in New York. The company works with customers such as Mars, Diageo and Harry & David. 

Carole White, the president of White Coffee, added: “Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee’s history of quality and care will live on for future generations of coffee drinkers.”