Unity, Take-Two Shares Sink After Google Unveils AI World-Building Tech 'Project Genie'
Unity Software Inc (NYSE:U) and Take-Two Interactive Software, Inc(NASDAQ:TTWO) shares plummeted on Friday following the unveiling of Alphabet Inc‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) experimental world-building technology.
Google Unveils AI World Generation
Google announced Project Genie on Thursday, an experimental research prototype powered by its Genie 3 world model that enables users to create and explore interactive worlds. The technology is now available to Google AI Ultra subscribers in the U.S.
According to a blog post by Google DeepMind, Project Genie “lets users create, explore and remix their own interactive worlds” through text prompts and images.
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How The Technology Works
The prototype features three core capabilities: world sketching, world exploration, and world remixing. Unlike static 3D experiences, Genie 3 generates environments in real time as users move and interact.
“Project Genie generates the path ahead in real time based on the actions you take,” the Google team stated in the announcement.
The technology integrates with Nano Banana Pro for world previewing and allows users to define character perspectives ranging from first to third person.
Investor Reaction
The announcement triggered concerns about potential disruption to traditional game development platforms and publishers. Unity provides software platforms for creating interactive 3D content, while Take-Two develops and publishes major gaming franchises, including Grand Theft Auto and NBA 2K.
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This article Unity, Take-Two Shares Sink After Google Unveils AI World-Building Tech 'Project Genie' originally appeared on Benzinga.com
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