Mark Cuban Would Choose Bitcoin Over Gold in a Crisis. Markets Aren't So Sure
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Quick Summary
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Mark Cuban says Bitcoin would be more useful than gold in a true economic crisis, but markets continue to act differently. Gold has attracted steady demand from central banks and long-term investors as a hedge against currency risk and geopolitical instability.
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As gold trades near historic highs, a familiar debate is resurfacing among investors. Which asset actually holds up better when things go wrong?
Billionaire investor Mark Cuban weighed in last week, arguing that while both assets are often treated as safe havens, Bitcoin has structural advantages that make it more valuable than gold in a true economic crisis.
"People look at Bitcoin as a better version of gold, and I agree with that," Cuban said in a live interview with Wired magazine.
Cuban's argument centers on practicality. Gold, he noted, derives much of its value from its role as a hedge rather than from industrial or consumer demand. In extreme scenarios (like a collapse in confidence in fiat currencies) gold's physical nature becomes a liability rather than a strength.
"People aren't gonna walk around with gold bars," Cuban joked. "What are you gonna do with it? Let me slice you off a little piece?"
Bitcoin (CRYPTO: BTC), by contrast, is digital and easily divisible. Not to mention it is easily transferable across borders. Cuban said those features give it an edge as a store of value and as a functional medium of exchange.
"It's easier to buy and sell," he mentioned. "You can fractionalize it, you can use it to buy things, and you can transfer it internationally. And so I think it has more value than gold."
Markets Are Not So Sure
Despite Cuban's endorsement of Bitcoin, gold continues to attract steady demand, particularly from institutions that value stability over upside.
Bitcoin surged more than 130% in 2024, briefly topping $100,000 per token. Prices entered 2025 nearly 40% below their 2021 highs, reinforcing concerns that crypto has yet to be fully tested as a long-term store of value across multiple economic cycles.
Gold, meanwhile, gained roughly 26% over the same period and is trading near record levels in 2026, extending a historic rally despite rising bond yields and a firmer U.S. dollar.
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