Net Feasa unveils AI-driven container marketplace

Net Feasa has announced the launch of Agentic Control Tower, a next-generation platform that redefines container logistics through Artificial Intelligence (AI)-driven automation.

This end-to-end visualization and booking system integrates traditional container workflows with Agentic AI, turning each container into an intelligent agent capable of managing its own journey.

With Agentic Control Tower, containers are empowered to initiate bidding processes among prospective customers for cargo slots on vessels, creating a new revenue-generating marketplace.

These AI-enabled containers can independently manage bookings, negotiate optimal terms, and secure the most efficient transportation routes.

By leveraging real-time data—such as location, schedule, and destination—the platform enables containers to proactively select their next job while still in transit, marking a breakthrough in supply chain efficiency.

At the core of this transformation is Net Feasa’s IoTPASS edge device, which connects containers and enables them to harness both new and existing supply chain data.

Through the application of Reflective Agentic AI, the platform introduces dynamic booking, route optimization, and precision delivery. Over time, the system learns from its actions, continuously adapting and improving its performance.

Mike Fitzgerald, Founder and Chairman of Net Feasa, highlighted the platform’s real-world impact, saying that the integration of Agentic AI marks a leap forward in workflow efficiency—cutting drayage-related carbon emissions by 50% and reducing shipping costs by 25%.

Built on decades of innovation in vessel connectivity and IoT-enabled asset tracking, Agentic Control Tower uses Reflective Agentic AI to self-evaluate and refine logistics operations. This ability to assess its own decisions and improve over time ensures continuously optimized supply chain performance.

The launch of Agentic Control Tower introduces a disruptive business model for the intermodal industry, unlocking new revenue opportunities and increasing competitiveness for shipping companies.

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