Aramex UK forecasts strong Ramadan performance for UK retailers despite

Retailers have faced mounting challenges in their preparation for Ramadan this year, as ongoing geopolitical tensions and persistent supply chain disruptions continue to complicate operations.

As disruptions to trade routes, increased shipping costs, and delivery delays become an everyday challenge for exporters into the region, multinational logistics specialist Aramex UK has highlighted how retailers have been forced to rethink and adapt their logistics strategies in response to ongoing instability, juggling fluctuating transit times and rising costs with the promise of meeting consumer demand.

Having commenced on 28th February and continuing through to March 30th, Ramadan will conclude with Eid al-Fitr, a celebration marking the end of fasting.

During the holy month, consumers adjust their shopping habits, prioritising essentials for suhoor (pre-dawn meal) and iftar (meal to break the fast), as well as gifts and festive preparations for Eid al-Fitr.

Beyond food, modest fashion garments, including abayas, kaftans, and embroidered outfits, often see a surge in demand over Ramadan, along with accessories such as scarves, handbags, and footwear. Perfumes, skincare, and cosmetic products also prove popular – making Ramadan a highly lucrative period for retailers, with many running exclusive promotions and tailored marketing campaigns to appeal to shoppers preparing for their Eid celebrations.

For the broader Middle East and North Africa (MENA) region, previous data indicates that retail spending during Ramadan reached $66 billion in 2023.

While tipped to be another lucrative period for retailers, escalating instability and ongoing tensions across the Middle East still present a significant risk to supply chains, potentially disrupting shipping routes and causing delays in the delivery of goods, making it more challenging than ever to meet consumer demand.

Aramex UK, which has extensive experience in working with fashion and retail brands over its 40-year history, has affirmed that the past 12 months have been like no