Riyadh Air Teams Up with Ink Innovation to Revolutionize Delivery Management
Riyadh Air, Saudi Arabia’s innovative national airline, is teaming up with travel tech company Ink Innovation to revolutionize air travel—creating a seamless experience tailored for flexibility and ease.
This partnership is driven by a common goal: to redefine air travel in an era influenced by e-commerce and the evolving expectations of travelers.
“Ink has been an remarkable partner for Riyadh Air. They’ve sparked innovative ideas that have pushed our thinking further,” remarked tony Douglas, CEO of Riyadh Air. “Their contributions are vital as we strive to enhance the digital journey for our passengers from their very first interaction.”
A Break from Tradition
The airline industry has often grappled with outdated systems—designed merely to transport passengers rather than enrich their experiences. This collaboration seeks to change that narrative.
The duo is rolling out a comprehensive Delivery Management System based on the IATA Modern Airline Retailing (MAR) framework. This new platform allows real-time order management without relying on antiquated PNLs or PNRs, empowering travelers like never before.
No longer will trips be rigid; instead,passengers can modify plans on-the-fly,add services during their journey,and access third-party offerings—all within one cohesive interface.
Tried and Tested
This system has already demonstrated its effectiveness in practical scenarios.Riyadh Air secured its Air operator Certificate using Ink’s technology while conducting proving flights across major cities such as munich, kuala Lumpur, Mumbai, and Cairo—all managed through Ink’s digital solutions.
“Our goal with Ink is simple: provide outstanding service,” said Peter Bellew, COO of Riyadh Air. “If both our guests onboard and airport staff find our system user-pleasant and dependable, it enhances everyone’s experience.”
The integration of mobile operations alongside cloud-based architecture enables Riyadh Air teams to swiftly address passenger needs—be it adjusting seating arrangements last minute or handling flight disruptions smoothly without the usual chaos associated with older systems./>
Evolving into a Travel Hub
This initiative extends beyond just improving check-in processes at airports; it aims at creating an entire travel ecosystem. The collaboration between Ink and riyadh Air connects travelers not only with flights but also hotels, local attractions, ground transportation options like trains—and more! It supports personalized service delivery while facilitating upselling opportunities aligned with modern traveler expectations.
If many airlines are still planning digital upgrades for 2027 or later years ahead,, [Riyadh]Air aims to fully implement this system by 2025—bringing the promise of Modern Airline Retailing into reality sooner rather than later!
“We’re crafting a platform that aligns seamlessly with Modern Airline Retailing,” stated Shawn Richards CEO & Co-Founder of Ink Innovation. “Our vision empowers travelers far beyond current capabilities—they should be able to easily adjust any part of their journey whenever they wish.”
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