Canada Adds Antitrust Heat to Amazon as Prime Day Begins
The proclamation from the regulatory body aligns with the launch of Amazon’s Prime Day sales event, taking place from July 8-11. (Jason Alden/bloomberg)
A recent publication by Canada’s competition authority reveals that a court has mandated Amazon.com Inc. to provide documentation as part of an ongoing investigation into its market practices.
This inquiry, which began in 2020, focuses on whether Amazon’s Marketplace pricing policy is hindering third-party sellers from offering lower prices elsewhere—potentially stifling price competition across various online platforms.
“Our platform and policies are crafted to help customers discover excellent products at competitive prices,” stated an Amazon representative. “We aim to empower consumers with information for their purchasing choices while supporting numerous Canadian businesses that utilize our marketplace.”
This regulatory announcement comes just as the much-anticipated Prime Day kicks off, during which U.S. consumers are projected to spend close to $13 billion according to EMarketer Inc.
The Canadian competition Bureau is also investigating separate concerns regarding potentially misleading marketing tactics employed by Amazon.
Interestingly, Amazon holds the top spot on Transport Topics’ list of North America’s largest logistics firms and ranks first globally among freight companies as well.
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