Easter is traditionally considered the second-best season for retail in Greece
Easter is traditionally considered the second-best season for retail in Greece in terms of sales, following on the heels of Christmas. However, that wasn’t the case this year during Holy Week. As supermarket sector sources told OT, “the market moved at a moderate pace this year.”
Other industry sources add that the market’s performance barely matched the growth rate of the last four months—around 5.2%, of which 3.5% came from increased sales volume and 1.7% from price hikes. As is the case every year, lamb and goat meat dominated Easter spending.
Winners at the Easter Table
“The only real winners were the livestock farmers who actually had lambs or kids to sell this year,” sources noted. Supermarket chains and butchers generally lost out. While market demand during the Easter period is around 750,000 animals, this year’s domestic supply was only about 450,000.
This year, Easter for both the Catholic and Orthodox calendars coincided, which meant that Italy and southern France were also looking to buy livestock from across the Balkans. As a result, limited supply and high demand drove producer prices up to €9–10 per kilo.
Supermarkets Lost €4–5 Million on Lamb Sales
Supermarket chains lost a combined €4–5 million
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