Jumbo and Heineken reach commercial agreement after price spat
Dutch supermarket chain Jumbo and Heineken have established a commercial agreement, resolving a pricing dispute in the Netherlands earlier this year.
In May, Heineken took Jumbo to court over the retailer halting orders of some of the brewer’s brands.
“Jumbo and Heineken Netherlands have reached commercial agreements for 2025,” Heineken said in a statement.
The group added: “From Heineken, Amstel, and Texels to Affligem, Dutch consumers again have access to their favourite beers at Jumbo. Jumbo has been a valued partner of Heineken Netherlands for many years, and we look forward to continuing our long-standing collaboration.”
In May, the Amstel maker said the Dutch retailer had paused orders of “a large part of our product range”.
“Jumbo has disregarded multiple requests from Heineken Netherlands to resume orders as usual and honour our agreements,” Heineken then said.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataA spokesperson for Jumbo, which is part of global buying group Everest, told Just Drinks at the time: “Everest and its partners decided to temporarily purchase fewer Heineken products because they find the procurement prices Heineken is asking [to be] too high.
The retailer signed up to the Everest and Epic Partners buying alliances in 2023. Everest includes Germany’s retail chain Edeka, Netherlands-based Picnic and French retail cooperative Système U.
Heineken lost its legal case against Jumbo later in May.
In the court’s ruling, the judge concluded Heineken did not have “sufficient grounds to grant its claims in these summary proceedings”, as the brewer’s long-term agreement with the retailer came to an end on 31 January last year, after Jumbo joined the buying alliance Everest.
It is not the first time the Birra Moretti brand owner has been in a dispute with Jumbo over pricing. In 2016, the Dutch supermarket claimed Heineken was failing to deliver enough products because the retailer’s prices were too low.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - The Benefits of Entering
Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!
Nominate NowContent Original Link:
" target="_blank">
