Partnering for AI Visibility: Notified CEO Erik Carlson with Profound CEO James Cadwallader, Live at Nasdaq
Tech Edgehosted a fireside chat on August 12 at Nasdaq MarketSite with Erik Carlson, President and Chief Executive Officer at Notified and James Cadwallader, Chief Executive Officer and Co-founder of Profound. The in-person interview was joined by Editor-in-Chief John Jannaroneand they discussed Notified’s newly-announced partnership with Profound that will help clients optimize press releases for AI visibility, how AI can democratize the ability for smaller brands to control their narratives, and how AI query answers differ from traditional search engine results.
To read the companies’ partnership announcement, click the following link: Notified and Profound Partner to Help Brands Stand Out in AI Answer Engines
Watch the interview below, or click HERE:
About Erik Carlson
Erik Carlson serves as the President and Chief Executive Officer of Notified. Prior to leading the Notified business, Erik served a variety of executive roles at Notified and West Corporation over 7+ years, including CFO, CPO, and Chief Operating Officer. Erik is a seasoned private equity-backed executive with a track record of leading complex transformations, driving operational scale, and delivering successful outcomes across multiple exits. As a former consultant for PwC’s M&A practice, Erik brings deep expertise across the investment lifecycle – from M&A and post-close integration to operational turnaround and value creation.
About Notified
We are Notified, and your story goes here. It starts with GlobeNewswire, which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations. From there, gain deeper audience insights with our world-class media and social monitoring tools, and elevate shareholder confidence with our award-winning investor relations solutions, so that you—the modern PR, IR and marketing pro—are well-equipped to engage, educate and excite your audience. Notified is the world’s only provider of fully integrated platforms for public relations and investor relations communications.
Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).
About James Cadwallader
Mr. Cadwallader is the CEO and Co-founder of Profound, a New York City-based startup revolutionizing how brands manage their presence in AI-generated responses. Before Profound, James co-founded Kyra, a martech platform that connects Fortune 500 brands with content creators at scale.
About Profound
Profound is the first AI visibility platform that lets brands both monitor AI Visibility and create AI Optimized content in one workspace. Thousands of marketers rely on Profound to generate AI Optimized content, then measure how it increases their visibility in platforms like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. What would have required a team of people, can now be achieved all within the Profound platform.
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