Vanadi Coffee, A Spanish Coffee Chain, Bets 1.1 Billion On Bitcoin
A loss-making Spanish coffee chain abandons its cup to embrace digital gold. Salvador Martí, head of Vanadi Coffee, wants to turn his company into a pure bitcoin machine. But will this bold strategy really save the company from bankruptcy?
In Brief
- Vanadi Coffee plans to invest 1.1 billion dollars in bitcoin, following MicroStrategy’s strategy.
- The Spanish company lost 3.7 million dollars in 2024, more than its annual revenue.
- President Salvador Martí wants to turn Vanadi into a ‘Bitcoin-first’ company rather than a traditional coffee chain.
- The first purchase of 5 bitcoins for 500,000 dollars caused strong stock volatility.
Vanadi Coffee Bets 1.1 Billion on Bitcoin
Vanadi Coffee SA takes a historic step by announcing its intention to invest massively in bitcoin.
President Salvador Martí recently requested authorization from his board of directors to implement a “bitcoin accumulation strategy with a maximum of 1 billion euros“. This decision marks a radical turning point for this financially troubled Spanish coffee chain.
Martí’s strategy is directly inspired by the MicroStrategy model of Michael Saylor. Like his American counterpart, the Spanish leader plans to launch a significant stock issuance to finance these massive bitcoin acquisitions.
The goal: to transform Vanadi, a traditional catering company, into a true “Bitcoin company”.
This transformation is not just a passing trend. With losses of 3.7 million dollars in 2024 — nearly 600,000 dollars more than its annual revenue — Vanadi finds itself in a critical financial situation. The bet on bitcoin therefore represents a potential lifeline for this struggling company.
The symbolic first purchase of 5 bitcoins for about 500,000 dollars already took place two weeks ago. This transaction immediately made Vanadi’s stock soar before the gains evaporated.
A Risky Bet in a Context of Growing Adoption
Vanadi’s decision aligns with a fundamental trend of institutional bitcoin adoption. Giants like MicroStrategy continue their accumulation — with 705 new bitcoins recently acquired for 75 million dollars. Even unexpected players, like Trump Media, plan to raise 3 billion dollars to invest in digital gold.
This bitcoin race is no longer limited to tech companies. From Chinese logistics companies to French football teams, and including Russian bank Sberbank, which now issues bitcoin-backed bonds, the phenomenon is gaining global momentum. Some experts even predict that companies could control 50% of bitcoins by 2045.
But for Vanadi, this bet remains extremely risky. The company now plays its survival to the rhythm of a notoriously unstable asset. The stock market rollercoaster that followed the announcement is proof: a sudden rise followed by an equally brutal collapse. Bitcoin’s volatility can turn a quick gain into a deep loss.
However, there remains a glimmer of hope. GameStop, another struggling company, has seen its bitcoin investments double since last March. If the upward momentum continues, Vanadi could also turn a desperate situation into a financial masterstroke.
Vanadi Coffee symbolizes this evolving capitalism, where bitcoin becomes a strategic issue. Since Trump’s return to the White House, institutional adoption has accelerated, pushing companies and states to make it a reserve for the future. But will this bet save Vanadi… or hasten its downfall?
Maximize your Cointribune experience with our "Read to Earn" program! For every article you read, earn points and access exclusive rewards. Sign up now and start earning benefits.
Join the program
Passionné par le Bitcoin, j'aime explorer les méandres de la blockchain et des cryptos et je partage mes découvertes avec la communauté. Mon rêve est de vivre dans un monde où la vie privée et la liberté financière sont garanties pour tous, et je crois fermement que Bitcoin est l'outil qui peut rendre cela possible.
Content Original Link:
" target="_blank">
